When you’re running down the supermarket aisle, the choices can be overwhelming. On one hand, you see name-brand products, with their vibrant packaging and heavy advertising. On the other hand, there are generic items, which are often cheaper but not as well-known. Opting for store brands can be a smart way to save money without sacrificing value.

Private label products are manufactured by outside manufacturers, under the store’s brand. Often, these products are almost identical to name-brand versions. The main difference? Store brands don’t come with expensive marketing more info campaigns that name brands build into their pricing.

Many people assume that cheaper products are not as good, but research studies have shown that shoppers frequently can’t distinguish between store brands and name brands. In particular when it comes to basic pantry staples like flour, the quality is practically identical.

For over-the-counter medications, the active ingredients are monitored and must meet the same standards, so whether you’re buying branded medicine or store-brand versions, you’re getting the same thing at a lower price.

In other categories like paper goods, it may seem more hesitant to try store brands, though you might be surprised. Even if a product isn’t quite right, the savings can add up over time. Many stores even offer money-back guarantees on their private-label items, making it risk-free to try.

The important thing is that you can start small. Try switching a few items at first—like baking ingredients, cleaning supplies, or snacks. Over time, you may be surprised how much you’ve cut from your budget. By being open to private labels, you’ll notice significant savings in your household budget without missing out on the quality you expect.